More Jupiter Home Sellers Saying No to 6% Commissions

July is shaping up to be one of the best value months ever in real estate

Paradise Sharks was born back on February 10th of last year. Our stated passion and the reason for creating this boutique real estate brokerage is, and was, to raise the quality and value of real estate services available to everyone. Each month we take a look at what home sellers in our home town pay in commissions to see what is happening on our “value meter”.
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We still have another week to go before we can tally final July numbers, but as of this morning over 30% more single family home sellers are paying 5% than those paying 6%. This is great news for those of us who are working to add value to each and every real estate transaction we touch. As of this morning, in July, only 23 homes in Jupiter have sold where a 6% commission was paid compared to 30 homes where a 5% commission was paid*. Value is winning. Actually, there were another 4 transactions where a different commission amount was paid and that also tips the “value meter” even more as each paid below 6%. In reality almost 48% of all July single family home sellers to date in Jupiter have paid a commission lower than 6%. Value is indeed winning.

Those seeking real estate services need to understand that by law, real estate commissions are negotiable. Paying 6% isn’t a “rule” and we are so pleased that here in Jupiter it is becoming more of an exception. More importantly, do not let anyone tell you that paying less means you are dealing with a “discount” brokerage and getting a lower level of service. In fact, as I review many of the July sales in Jupiter discussed here I can show you case after case where, in my professional opinion, those paying less got more. Here is a photo for a listing we took this week in Boynton Beach. Look at the quality of this photo compared to every other one you see on a real estate listing anywhere and tell me how many you would consider superior. You should get a very high level of quality no matter what you agree to pay in commission. After all, the goal is usually to sell your property for the most amount of money in the shortest amount of time. You need a very high level of marketing to accomplish that and you should demand that in you are paying 5%, or 6%, or another number. Remember, all commissions are negotiable.


If you are considering the sale of a property make sure you interview at least 3 brokerages and shop around. Find out what they are going to charge you, not only in commission, but other charges like “transaction fees”. Find out what they are going to do for you and the marketing of your home. Look at their past listings. Certainly Paradise Sharks would love to be included on the list of interviews you are holding and that can easily be arranged at Then make a fully informed decision. The odds are you will find competition is good and will help save you significant money on the closing statement.

Fins up…..

Tom Priester
Principal Broker

Paradise Sharks

* To determine what commission a seller is paying we multiple the advertised co-brokerage commission by 2.


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Tom Priester

After spending years among the top individual performers at one of Palm Beach County’s largest and most successful real estate brokerages, Tom Priester knew there was another way to do real estate. A better way. Real estate services focused on the customer. Like the old days when the customer truly was #1. He tired of listening to why he should be going out to have his customers sign one sided buyers’ brokerage agreements. He tired of hearing how he should be selling customers why paying higher commissions, like 7% and 8%, was to their benefit. He tired of hearing how he should sell his clients on why they should be paying hundreds of dollars in additional “transaction fees”. The business had slid way too far from being focused on the customer. His customer. So he decided the time was right to be different… design. To start his own unique boutique real estate firm truly focused on his customers. They will now have access to a process focused on them. Only the best marketing techniques to sell their homes. No cutting corners. Commission structures based on his clients needs not his. Paradise Sharks was born out of Tom’s passion to return this business to the customer. Where it belongs. If you want a real estate experience that benefits you, just give Tom a call at 561 308-0175 or send him an e-mail at You can always pay more and receive less but that just would not make any sense. Would it?

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